Why we started
In 2022 an Indian squad with genuine talent had three realistic options: fly to a foreign qualifier nobody would fund, play in a Discord tournament where the prize money arrived when it arrived, or stop. Aniruddh Sethi and Farheen Qureshi had spent two years watching friends take the third option. So they built the thing that was missing — a bracket that holds, an admin who answers, and a payout date on paper.
The founding rule has not moved since: no player ever pays to enter a qualifier, and no prize pool is ever funded out of entry fees. Everything else — the ladders, the broadcast, the store, the Discord — was built on top of that single promise, in that order, as the money allowed.
By the end of the first season we had run 19 events for 340 squads. By Season 5 we had a full-time integrity team. By Season 9 we were running six ladders concurrently and shipping a daily newsletter to readers in 214 cities. Nothing about that was fast, and nothing about it was accidental.